![]() ![]() Shu also attaches great importance to keeping his army of delivery couriers safe. This in turn motivates employees and can spur greater productivity, as they feel valued as individuals.Ī hands-on manager will also enjoy more regular contact with customers, which can help to foster good relationships and gain valuable feedback. Working closely with employees also enables a manager to become more aware of training needs and operational procedures. Leading employees by example typically creates increased success for managers. A hands-on manager is typically viewed more favourably by staff than one who manages from afar from the comfort of their office. Studies show that employees like a boss who is active in his management role. Shu’s management style of keeping his finger on the pulse, hitting the road even though he’s company CEO, shows his commitment to keeping his employees happy, as well as customers. This gives him up-to-date, hands-on experience of his employees’ day-to-day duties and an opportunity to meet customers in person. Shu has never lost sight of his roots and famously continues to work as a Deliveroo delivery driver, taking on shifts to transport food around London on a regular basis. Orlowski had been working as Deliveroo’s chief technology officer and had become a company director, but in February 2016, he left the company to spend more time in Chicago with his family, following the birth of his daughter. By November 2017, it was up and running in more than 150 cities across 12 countries. In 2015, the company expanded to Berlin, Paris and Dublin. He said it gave him an opportunity to understand the customers’ experiences.Īfter operating in London for more than two years, Deliveroo grew steadily, mainly through word of mouth. Determined to be a hands-on boss, Shu worked as the company’s first delivery driver – a job he continued every day for eight months. ![]() Shu enlisted the help of his friend, software engineer Greg Orlowski, to start Deliveroo. Deliveroo went on to launch Deliveroo Plus in November 2017, enabling UK customers to join a subscription service offering unlimited free delivery. Restaurants are charged a commission fee for Deliveroo’s services and customers are charged a fee per order. The company has the simple slogan, “The food you love delivered to your door.” This led him to launch Deliveroo, enabling people to order food through its app or website and then have it delivered directly from the restaurant by a courier. Subsequently, he decided to make it his personal mission to bring food from the top local restaurants directly to customers’ doors. He found there were even fewer options for meals when he was working at night. On arriving at the capital, he said he found a city full of great restaurants, but was very surprised that most of them didn’t offer home deliveries. Initially working in the New York office of investment bank and financial services company, Morgan Stanley, Shu relocated to London in 2013. Born in Connecticut in December 1979, he received a bachelor’s degree from Northwestern University in 2001 and went on to attend Wharton Business School, where he received a Master of Business Administration degree. The premise is certainly proving to be a recipe for success – Deliveroo’s revenue has grown by more than 650% year on year and the company says restaurants who partner with them have also enjoyed a revenue increase of up to 30%, creating new jobs in the sector.ĭeliveroo was the brainchild of American businessman William “Will” Shu. Diners can check the status of their order on their mobile phone, so they know exactly when it will arrive. It offers a unique service in delivering restaurant-cooked food, rather than simply takeaway meals, directly to customers’ own homes. ![]() With an estimated value of $2 billion and a further 13,000 staff operating behind the scenes, Deliveroo serves customers across the UK and much of Europe and has also expanded to Hong Kong, Australia, Taiwan, Singapore, Kuwait and the United Arab Emirates. ![]() Now operating in 200 cities across the world, the global brand has more than 30,000 couriers, who transport meals directly from restaurants to customers. The online food delivery company, Deliveroo, has expanded rapidly since its launch in London in 2013. ![]()
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